'Lego ends advertising with the Daily Mail after calls for companies to 'Stop Funding Hate'
This story comes from the Independent, and is written by Ben Kentish.
The decision comes following a story made by the Daily Mail, where they slammed 3 High Court Judges for postponing Brexit.
(story available here)
Interestingly, I found this article through searching for the Daily Mail for a story for weekly news, as the paper often posts controversial content.
the article says
"Stop Funding Hate urges advertisers to rethink their ‘support’ for rightwing newspapers over what it sees as misleading headlines about child refugees, and the recent ruling by High Court judges that Parliament must be consulted before Article 50 is triggered."
Other companies targeted by the campaign are the CO-OP group, John Lewis, Waitrose, and Marks and Spencers. This group of companies targeted suggests the class of people who are campaigning against the Daily Mail are of a middle class background, as these are more of the high end versions of high street stores. Which also relates to the Independent newspaper which is a more high brow/middle class newspaper.
The campaign has also received celebrity endorsement in the form of Gary Lineaker who is the spokesperson for Walkers. Lineaker has backed the 'Stop Funding Hate' campaign from the beginning and has revealed he has spoken to the crisp company about removing their adverts from 'the Sun' newspaper'
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