How effectively were your 3 main texts marketed?

The marketing of a text can be as crucial to it's success as the shows actual content. The mediums it chose to advertise and market the text will have effect on the audiences the show reaches, and will further be evidence for how effectively the text was marketed. The merchandise of the programme also provides extra revenue for the production company, this could be in the form of baking essentials with programmes such as Great British Bake Off (Love Productions, 2010-2016), or board games through I'm a Celebrity (ITV Studios, 2002-2016). 

As aforementioned, one text that has maximised it's possible revenue through merchandising and marketing is Great British Bake Off on the BBC, although transitioning to Channel 4 in 2017. As the Great British Bake Off has quickly become a well established or 'flagship programme' for the BBC, in terms of advertising or marketing in television adverts, there is low production costs needed as the recognisable genres and aspects of the show, such as the tent or the presenters, are needed to tease the anticipating, loyal audiences. As the basis for the programme is a simple, and easily replicated format of baking, the extent of merchandise and platforms for advertising are much broader than more specified shows such as I'm a Celebrity. The products available under the Bake Off umbrella include recipe books, baking utensils such as spatulas and bowls, even down to paper masks of the shows well loved matriarch of baking, Mary Berry. The social media platforms of Facebook and Twitter with constant updates being posted about the programmes, with an extremely active Facebook page and over 557k followers on Twitter. This is evidence of an effectively marketed main text, as the success of reaching out to younger audiences through social media, has allowed the unlikely baking competition to reach unprecedented viewer ratings, such as the recent 2016 final where the viewing peaked at 14.8 million, compared to a programme such as X Factor (FreeMantle Productions 2004-2016) which reached only 7 million in it's final.

A programme which despite not having an advantage in terms of merchandise would be Gogglebox (Studio Lambert 2013-2016). Gogglebox, like GBBO, began with an unlikely preset for a successful programme and also has a wide social media following with 237k followers on Twitter, with parody accounts such as '@GoggleBoxQuotes' having an impressive 85.5k followers. Gogglebox's most notable method of merchandising could be the constant outsourcing of it's participants such as Steph and Dom or most recently Scarlett Moffat. The appearances of these television on other programmes such as Alan Carr's Chatty Man (Series 17, Episode 1) and Four in a Bed.

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